For this brief I designed three different laptop case sytles. I created a pattern and altered it to produce three different ranges. Also I designed phone cases and earphones matching each of the bag styles. Next I developed the packaging that would be used to hang the products in store. 

Taking the brief further I produced a campaign to advertise the products. Each range represented one of goji's brand values and the idea of the campaign was to suggest goji is the best brand in computer accessories with the phrase 'You have reached the highest level...'

Using the campaign created I applied it to a store setting and also designed ideas for in-store branding including a staff t-shirt, managers tie, in-store pod and staff lanyard which explains about all of the products, shows the prices and offers incentives for selling goji products.